CURAPROX WHITE IS BLACK SET+BROSSE DENTS

Is it black? Yes, because most whitening toothpastes contain chemical bleaching agents or abrasive particles: goodbye enamel! White is Black toothpaste, on the other hand, contains activated charcoal. It's black, really black, and it doesn't erode tooth enamel. On the contrary, activated charcoal absorbs the particles that cause discolouration, such as those contained in tea, coffee, nicotine and red wine. Can 'White is Black' toothpaste be considered 'enamel-friendly'? Our opinion: If only it could, this toothpaste would snuggle up to the enamel!

Yes, but of course, it's possible! The hydroxylapatite in 'White is Black' actually snuggles up to the tooth enamel and covers it with a thin film. In this way, it protects the tooth enamel and can even fill a cavity in its early stages. Our whitening toothpaste works diametrically opposite to other toothpastes, in a really useful way. What's more, 'White is Black' toothpaste has a slightly refreshing effect; a physical blue filter accentuates the whiteness of teeth.

Typically Curaprox: Everything you'd expect from a Curaprox toothpaste is included in this tube: sodium fluoride and an enzymatic system for double protection against cavities. Hydroxylapatite. RDA value approx. 50. LSS-free. No triclosan. No bleaching agents.

Made in Switzerland.