CURAPROX BLACK IS WHITE SET+BROSSE DENTS

Is it black? Yes, because most whitening toothpastes contain chemical bleaching agents or abrasive particles: goodbye enamel! Black Is White toothpaste, on the other hand, contains activated charcoal. It's black, really black, and it doesn't erode tooth enamel. On the contrary, activated charcoal absorbs the particles that cause discolouration, such as those contained in tea, coffee, nicotine and red wine. Can 'Black Is White' toothpaste be considered 'enamel-friendly'? Our opinion: If only it could, this toothpaste would snuggle up to the enamel!

Yes, but of course, it's possible! The hydroxylapatite in 'Black Is White' actually snuggles up to the tooth enamel and covers it with a thin film. As a result, it protects the tooth enamel and can even fill a cavity in its early stages. Our whitening toothpaste works diametrically opposite to other toothpastes, in a really useful way. What's more, 'Black Is White' toothpaste has a slightly refreshing effect; a physical blue filter accentuates the whiteness of teeth.

Typically Curaprox: Everything you'd expect from a Curaprox toothpaste is included in this tube: sodium fluoride and an enzymatic system for double protection against cavities. Hydroxylapatite. RDA value approx. 50. LSS-free. No triclosan. No bleaching agents.

Made in Switzerland.